By Andrew Griffiths
Uncomplicated, useful advertising and marketing principles, so much of that are carried out at good value, are supplied during this resource of concept for small enterprise proprietors who are looking to be proactive approximately advertising their enterprise. the entire advertising and marketing concepts are confirmed and used world wide, but they don't require loads of time or targeted abilities. This publication is helping pros establish the way to create consumer loyalty courses, generate loose word-of-mouth ads, advertise their company from the surface in, strengthen a powerful company photograph, and get effects quickly. company proprietors are inspired to enforce one notion from the e-book every week, in order that in a single yr fifty two new rules can have been built, expanding enormously the possibility of extra buyers and gains.
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Additional info for 101 Ways to Market Your Business: Building a Successful Business with Creative Marketing
If you find yourself saying the dreaded words, ‘that’s the way we have always done it and that’s the way we are going to keep doing it’, perhaps you are not as flexible and open as you could be. An idea that could make you a lot of money may be in the head of a friend or staff member who feels that you would not be receptive if they voiced their suggestion. Encourage innovative and open thinking. 9. Be completely honest and ethical in every dealing that you have. It is important that you are able to walk down the street with your head held high.
I am certain that some people must think that small, one-person companies couldn’t possibly make any products or offer any services of world-class quality. I disagree completely and I see evidence of this fact every day. There are some incredibly talented and dedicated people out there who are striving for excellence in ways that the world’s largest corporations could never imagine. Finally, the degree of perseverance that I see from many small business operators constantly amazes me. I have had people come to me who have lost everything at the age of 60 and they want some marketing advice on their next venture.
This provides the opportunity for you to promote your business to a number of people who are already aware of what you basically do but perhaps not of every facet of what your business has to offer. This is what we call a ‘soft sell’ or ‘positive reinforcement’ of your company message. Perhaps you are going to stock a new range or product, perhaps pricing has changed, or your trading hours are different or you simply want to reinforce the strong corporate message that you are already putting across.
101 Ways to Market Your Business: Building a Successful Business with Creative Marketing by Andrew Griffiths