By Ken Mondschein
This necessary new profession advisor is helping readers establish vital talents or features had to achieve ads, revenues and advertising. It additionally presents perception on the way to switch careers and contours interviews with execs within the box in addition to self-assessment exams to get them at the correct direction.
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Extra info for Advertising, Sales, and Marketing (Field Guides to Finding a New Career)
If you already have a background in creative media, you are in an especially good position to change to advertising. However, one of your biggest challenges is not to seem so out-of-touch and settled that you will not fit into the creative side of the advertising world. A touch of rebellion is a good thing. You should also make it clear that your “adult” life will not be an obstacle to working long hours. If you are in your fifties . . While your life experience might be a valuable asset, this is also a difficult time to change careers.
Employees with some experience are welcome additions to advertising firms, especially if they are transferring from a related field. Your self-discipline and professional experience make you a much-desired commodity. The downside is that you may not have the background that advertising agencies look for. Be sure to emphasize parts of your background such as graphic design or demographic analysis that are key skills in the advertising world. If you are in your fifties . . At this age, you would be best off staying close to your original field.
Note, however, that you will probably have to start at the bottom. To boost your résumé, you may also want to consider taking on some freelance assignments for local small enterprises or businesses run by friends and family. A portfolio can go a long way toward convincing an advertising agency to give you a shot. Likewise, it helps to consider a bridge job in the publicity or marketing departments of a company working in a field with which you are familiar. This is particularly true for older career changers.
Advertising, Sales, and Marketing (Field Guides to Finding a New Career) by Ken Mondschein