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By Tomas H. Lee

ISBN-10: 1616684453

ISBN-13: 9781616684457

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Segmenting the Hispanic market: the use of Spanish language radio. Journal of Advertising Research, 23, 9-16. Olshavsky, R. (1985). Towards a more comprehensive theory of choice, in E. Hirschman & M. ) Advances in Consumer Research, 12, 465-470. Ann Arbor, MI: Association for Consumer Research. Parker, P. & Kim, N. (1997). National brands versus private labels: an empirical study of competition, advertising and collusion. European Management Journal, 15(3), 220-235. Pesendorfer, M. (2002). Retail sales: a study of pricing behavior in supermarkets.

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Sethuraman, R. & Dhar, S. (1995a). National brand-store brand price differential and store brand market share. Pricing Strategy & Practice, 3(2), 17-24. , Sethuraman, R. & Dhar, S. (1995b). The introduction and performance of store brands. Management Science, 41(6), 957-978. Rao, A. & Monroe, K. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15(2), 253-264. Rao, A. & Monroe, K. (1989). The effect of price, brand name and store name on buyers.

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Agricultural economics : new research by Tomas H. Lee


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