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By James G. Brown

ISBN-10: 0821323458

ISBN-13: 9780821323458

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Extra resources for Agroindustrial investment and operations

Sample text

The market-oriented approach constitutes the basic framework for chapters 2, 3, and 4 of this book. Later chapters on financial analysis and management are presented in the context of material-flow methods. Page 9 2 Identifying, Developing, and Servicing Markets Marketing is the process by which an organization identifies and satisfies a want of a customer. To succeed in this endeavor, a marketing strategy must make correct judgments about five interdependent elements of the marketplace: · People.

Agroindustry also helps developing countries meet the growing demand for processed foods that tends to spring up in the wake of rising incomes and spreading urbanization. Consideration of these issues led the Economic Development Institute (EDI) of the World Bank in 1974 to initiate courses in agroindustrial projects for planners from the developing world. From the material he had prepared for these courses, James Austin wrote his successful book, Agroindustrial Project Analysis, published by the Johns Hopkins University Press in 1981.

Note that the decisions concerning the requirements for raw material production are derived from the dictates of the market. Markets are not a way of selling already planned production; rather, processing and production are a means of meeting market demand. It must be emphasized that the above description of market-oriented analysis has been greatly simplified for the purposes of discussion. In practice, a prospective investor willor shouldhave a clear understanding of the basic range of production and processing possibilities before beginning a detailed market analysis.

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Agroindustrial investment and operations by James G. Brown


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